About the project

Kidnap Your Designer (Brussels) questions a very popular communication tool in Brazil but rather little known in Belgium: the faixas.

These handwritten pieces of cloth spread a variety of messages in the streets. With a varied range of typographical styles , the project focuses on the manual know-how of the faixa-painter. The idea and frustration that the grass is always greener on the other side is here neutralized by the displacement of faixas with a single sentence: “It’s better here”. The notions of space of ‘elsewhere’ and the perception of identity are questioned in this project.